On the site you’ll see results for our Betting Systems displayed in boxes like the one below. We make it easy for members to gauge a strategy’s true worth by doing the “Units Won” calculations for you. To calculate your earnings, simply multiply your standard wager by the units won.

From the table above a $50 bettor would be up $340.00 at this point on the season for the NFL Steam Moves. [6.8 (units) x $50 = $340.00] http://www.atm303.com

At Sports Insights, we recommend using a standard bet amount for all of your plays. We suggest using 2% of your bankroll for each selection, but some people like to use up to 5%. Whatever percentage you choose, keep it consistent throughout the season. This will allow you to spread out your risk and ride the highs and lows of the sports betting marketplace to turn a profit. If you are enjoying a good season early on, be careful about increasing your bet amount. If this is the case, we recommend only altering it once at around mid-season, and keeping it the same percentage of your new bankroll.

Not all “Units Won” are created equal. Betting Units Won is abused by handicappers so much that is has little or no worth on most handicapping sites. They may use a 10- or 20-unit bet for most plays, but then make 100-unit “locks” to inflate their results or as a dubious attempt to get back to even on the season for advertising purposes. Unless a handicapper clearly defines how they calculate their units won, and uses a standard bet amount throughout the season, don’t believe a word they say.

Betting Units Won vs. Winning Percentage

While both “Units Won” and winning percentage can be telling when evaluating a group of plays, the sample size (number of plays) is also an important piece of information to look at. Some bettors use a strategy that is referred to as the Wal-Mart approach. With this strategy, bettors are hoping to grind out a profit through a higher quantity of plays, which allows bettors to spread around their risk in the sports betting marketplace.

In the table above, Pinnacle has a lower winning percentage than Phoenix, but it also has a higher profit for the season due to triggering more than double the number of plays. Spreading risk around allows bettors to ride the highs and lows of the season and still turn a profit. This approach requires bettors to be steadfast with their betting amounts. At Sports Insights, we recommend using 2% of your starting bankroll for each wager. (For more information, read Betting Unit Size.) Fluctuations in your standard bet will most likely cause more damage during the lows than it will help during the highs.

Spreading the risk around in the sports betting marketplace is similar to building a diverse portfolio in the stock market. It lessens the damage done by a rough stretch in the market. If a bettor is starting out with a $100 bankroll, and decides to use $25 wagers, there is a good chance the bankroll would be decimated by an early cold streak. However, if that same bettor makes $2 wagers, he can withstand any early cold streaks to remain in the market and realize positive gains. For example, Sports Insights betting strategies will produce 5-10 plays on an average day with an expected 54-55% win percentage. Instead of betting two games at $50 each, we suggest you bet 2% of your bankroll on 10 plays.